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Seller's Guide

SAN DIEGO SELLERS GUIDE

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ARE YOU THINKING ABOUT SELLING YOUR SAN DIEGO COUNTY, CALIFORNIA HOUSE?

MIKE BROWN BROKER

THE BROWN TEAM REAL ESTATE GROUP

We genuinely love helping our clients, and we take great pride in our core values of integrity, exceptional service, and a long history of satisfied clients. We are so confident in the services we provide that we offer a 100% satisfaction guarantee or the Right to Cancel, giving you peace of mind when working with us. On this page, we’ll outline our marketing strategies for selling your home and provide a comprehensive overview of how our approach leads to successful outcomes.

At The Brown Team, we take our business very seriously and are passionate about what we do. Our goal is to earn your trust, so that we become your go-to real estate professionals for life. 

While other agents may struggle to keep up with the fast-paced changes in technology, we fully embrace it. We constantly educate ourselves on the latest innovations and implement these tools to provide unparalleled service to our clients—something that many agents fail to deliver.

This is not just a hobby for us; real estate is our full-time profession, and we devote 100% of our time and energy to mastering every aspect of the market. Our knowledge extends beyond real estate itself, as we stay ahead of trends in innovation, technology, and digital marketing to provide the best possible experience for our clients. If you're looking for a trusted real estate professional who will act in your best interest and deliver impeccable service, look no further.

We understand that selling your home is one of the largest financial decisions you’ll ever make. Rest assured that throughout the process, your personal and financial goals are always our top priority. Our mission is to make the sale of your home as smooth and seamless as possible—we guarantee it.

Thank you for considering The Brown Team. We look forward to working with you!

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WATCH THIS VIDEO TO LEARN MORE ABOUT OUR LISTING SYSTEM AND 

DIGITAL MARKETING STRATEGY:

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GETTING YOUR HOME PREPPED AND READY TO HIT THE MARKET

Getting Your Home Prepped and Ready to Hit the Market

When it comes to creating the marketing hype for your home, we make sure it is presented in a way that generates excitement to reach the masses. The more preparation we do before listing your home, the better your chances of receiving top dollar for your property. This proactive approach helps us address any potential issues early on, so there are no surprises during the escrow process. By identifying and resolving these issues upfront, we protect your bottom line and ensure a smoother transaction.

We have an extensive network of resource specialists, tradespeople, and subcontractors who are ready to assist you in making the process as seamless as possible. Whether it’s staging, repairs, or any other project you need to complete, we’ve got you covered. While additional services come at an extra cost, we provide a staging consultation to ensure your property is showcased at its very best, helping you receive more offers, better terms, and ultimately a higher selling price.

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Just let us know what you need, and we can organize everything for you. Our all-inclusive service covers everything from window cleaning, landscaping, painting, and handyman services to electricians, termite inspections, appraisals, and more. We are here to make the entire process stress-free for you.

At The Brown Team, we go above and beyond to sell your home quickly in the San Diego County area. Our commitment to providing a reasonable and negotiated commission fee is just one more way we ensure your experience with us is exceptional.

The Brown Team is committed to help you achieve the best outcome for your home sale!

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WE GO THE EXTRA MILE TO GET THE BEST PRICE AND TERMS FOR YOUR HOME! OUR PROFESSIONAL SERVICES SET US APART FROM OTHER REALTY COMPANIES

At The Brown Team, we go the extra mile to ensure you get the best possible price and terms for your home! Our exceptional services are what set us apart from other real estate companies.

 

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Client Care & Communication

We’re more than just a Real Estate Brokerage—we’re your business partner throughout the entire process. Together, we’ll work to secure the best price and terms for your home, and we are committed to doing so in a timely fashion. 

We are confident that our systems, technology and dedication will earn your trust, which is why we offer a 100% satisfaction guarantee. If, for any reason, you’re not completely satisfied with our services, you can cancel at any time—no strings attached!

As your partner, we’ll provide you with the expertise needed to make informed decisions, avoid costly mistakes, and ensure your home is presented in the best possible light. Our goal is to make the home-selling experience as smooth and successful as possible!

LOCAL KNOWLEDGE ISN’T EXPENSIVE…IT’S PRICELESS!

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PROFESSIONAL MARKETING MATERIALS

The quality of marketing materials representing your home have a huge impact on how it is perceived in the marketplace. To position your home in its best light, we provide:

  • Professional photographer to capture interior and exterior images, along with Drone photography, 3D Mattorpour 
  • Professional videography to create a high definition 2 to 4-minute virtual property tour with description of your home
  • A high quality, full color four-page brochure featuring your home
  • An individual property website which includes:
  • Printable brochures
  • Photo gallery
  • Virtual tour
  • Property  map
  • Reports for out-of-town buyers showing nearby amenities, school scores and distance, community information, city demographics, and a “contact me” button 
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  • Luxurious lawn sign with solar lighting, (when available)  our highly recognizable The Brown Team Real Estate Group logo, and a customized texting feature directed to your home’s website
  • Search engine optimization (SEO) of all marketing materials by Digital Marketing Specialist for maximum online exposure
  • All materials cell phone compatible (91% of buyers use cell phones in their home search)
  • Online mortgage calculator to help buyers decide if they qualify to purchase your property (website and mobile app)
  • Paid Digital Ads on Facebook
  • Paid Digital Ads on Google
  • Digital Post on Instagram
  • Digital Ads on Linkedin Platform
  • Massive Exposure on our Brown Team YouTube Channel
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TAPPING THE POWER OF SOCIAL MEDIA AND THE INTERNET

A recent NAR report said that real estate activity on social media has dropped—but that’s because most agents do not understand how to use it effectively. Using our process, we get thousands of hits and shares per month. Your home will be exposed to a broad—yet targeted—audience by:

  • Pre-market information to potential buyers currently searching with Coming Soon campaign
  • Virtual property tour added to our YouTube channel with description crafted to enhance search engine optimization
  • Boost Target Market paid advertisement on social media featuring the property tour video which generates over 50,000 + views, comments, likes and shares
  • Creating cookies on the backend of the marketing to capture target audience
  • Online syndication that includes Realtor.com, Zillow, Trulia, Facebook, YouTube, Twitter, and Linkedin, with weekly posts and updates to keep your home in top spots
  • Paid listing enhancements to keep your property in prime position on these sites
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  • Back end access to major real estate sites to create unique, attractive postings that are more accurate than MLS information
  • Weekly Facebook Ad campaign exclusively to people who are categorized with a “Interested in Moving” residential profile per Facebook analytics
  • Instagram posts about your home to reach the millennial market
  • Contests and giveaways on social media promoting your home’s virtual tour
  • Virtual tour and photos on www.TheBrownTeamSellsHomes.com with description written to enhance search engine optimization
  • Constant analysis of online traffic data to tweak your campaign to increase traffic and conversion rates
  • Immediate follow-up to online interest or inquiries by phone or by sending video response via text or email
  • Target market potential buyers to determine who is the most likely buyer willing to pay the highest price both locally and out of the area
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ENGAGING THE REAL ESTATE COMMUNITY

Through our massive online and social media campaigns, we access thousands of buyers directly. But we also take pains to engage the real estate community.

  • Cooperate with all Real Estate companies surrounding San Diego County using multiple CRMLS and SDMLS services
  • E-flyers sent to local and out of area agents with Bar Code feature that brings them directly to your home’s website
  • Promote your property directly to the top 100 Real Estate Agents in surrounding counties
  • Contact preferred lenders for any prospective buyers in their network
  • Email “Just Listed” e-flyer with links to your home’s website to thousands of local affiliates and partners in our database
  • Send property specific information to our internal buyers’ agents who receive hundreds of inquiries monthly
  • Contact agents to request feedback after home is shown, which we then forward to you
  • Perform a reverse prospecting search to identify prospective buyers in MLS
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TRADITIONAL MARKETING ON STEROIDS

Though we are experts at online and social media marketing, we don’t ignore traditional methods that are still effective. In our campaign, we also:

  • Send direct mail and email flyers about your home to our database of clients
  • Contact the Brown Team Real Estate Group leads, centers of influence, i.e. family, friends, community leaders and past clients for potential buyers
  • Mass mail an 8 ½ by 11 colored glossy “Coming Soon” post card to approximately 500 to 1000 people in your specific neighborhood
  • Hand deliver high quality, 4-page colored brochures to 100 immediate neighbors with a “Pick Your Neighbor” letter attached and text feature.
  • 4-page colored brochures featuring your home’s highlights
  • Mass mail “Just Listed” cards to your neighborhood and target areas with multiple homes.
  • Send mass mailers with your home and other available properties to local neighborhoods
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BEHIND THE SCENES

While all this activity is happening, we’re also working behind the scenes to make sure your home gets the most exposure so it sells at the best price in a timely manner. We also gather all information necessary to ensure a smooth transaction. To that end, we:

  • Immediately send video responses to buyer leads via e-mail and text
  • Improve the marketing of any under-performing marketing campaigns by analyzing & viewing results of campaigns
  • Meet weekly with the team to keep on top of each step in the marketing campaign of your home
  • Price the property correctly the first time to widen the window of buyer showings
  • Reassess pricing if online traffic is not converting into offline tours
  • Answer any questions that arise throughout the transaction via our full staff of specialists
  • Use infra- red technology of Supra or Sentrilock Lockboxes to monitor agent showings to get immediate feedback
  • Research ownership and deed type from Title Company
  • Research property’s current land use, zoning, deed restrictions and easements
  • Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agent on MLS printout
  • Verify that your property is free of all liens
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Once the sale of your home is pending, we stay proactive, not reactive, to make sure the process goes smoothly and efficiently by:

  • Verification with agent and lender to ensure buyer is properly qualified, ready and able to purchase (verified employment, reviewed taxes, bank statements, credit report, etc.) before accepting the offer
  • Bi-weekly communication via e-mail about status and progress of sale
  • Text message and e-mail reminders to you about appointments and deadlines of escrow, seller disclosures, buyer inspections, appraisal report, buyer final walk through, signing loan documents, and final closing documents
  • Constant communication w/ cooperating side agent and Lender to give accurate feedback to seller about status of loan, and escrow

WHAT IS AN ZESTIMATE - CAN YOU TRUST IT!


The Brown Team Marketing Plan

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Work With Broker Mike

The Brown Team Real Estate Group's true passion lies in helping buyers uncover their ideal dream homes while also empowering sellers to achieve swift and successful home sales.

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